The Global Evolution Of Software Telemarketing

Submitted by: Claire Hansen

If you’re an up and coming ERP software company, you’ll eventually find yourself having roadblocks in terms of lead generation. Let’s face it, it’s not easy trying to find companies that could need your software. Even when you deploy a handy, computerized lead generator, it doesn’t seem to be enough and you’ll start seeking alternatives. Most likely however, you may not have a positive first reaction when you discover what they are.

One of these is telemarketing.

There you see? It’s not exactly a hot word for anybody be they, like you, looking fore a lead generator or even just somebody looking for a job. In fact, according to the site TMF Opposition:

Years ago, the words telephone salesmen were practically becoming blasphemy. If you mentioned you bought something from one of these high pressure people from another planet, you were dubbed a fool. If any industry needed to change its ways, it was this one.

Such a fact is both sad and true for anyone connected with the telemarketing business actually. However, this must also be a learning opportunity for those who oppose it for this very same reason. The first lesson is actually basic and might even just be directed to private consumers who have been mislead on the facts about telemarketing.

Now as you know, there are two kinds of transactions that businesses can strive upon in varying degrees. One is B2C (business-to-consumer) and the other is B2B (business-to-business). The public negativity towards telemarketing is in fact to be blamed on two things, not one (as said public believes it to be). With all due respect to private consumers, they seem to be unaware that the entire business sector doesn’t always revolve around them. It also revolves around transactions between businesses. It is actually in B2B leads that telemarketing sees its true potential. Of course, it’s only dishonest to deny that the B2C style of telemarketing was just plain awful back then. TMF Opposition hit the nail on the head and has every right to criticize those people. The common consumer however also needs to realize that telemarketing still has a valid and respectable place when it comes to B2B.

The second lesson is of course directed to businesses like yours. Telemarketing really is one of the top options when it comes to lead generation. On Business Space Shanghai, it is stated that B2B companies have been estimated to spend in the region of 27 billion dollars each year in telemarketing services and have a response rate of approximately 9% . That is just one of the many facts regarding the real situation of telemarketing today. A lot of telemarketers possess a large and up-to-date business database for B2B lead generation purposes. Some even have a wide range that spans several countries. From Singapore call centers to contact databases in the US, outsourcing to these people might be just the thing for software suppliers (especially those who make heavy use of the world wide web to discuss with clients and deliver their products). The can get you in touch with a software prospect in the most unlikely places.

With that said, the digital revolution has brought plenty of advancements in B2B communications. As a result, telemarketing firms have undergone their own evolution that now lets them go global with their coverage. If you outsource to them now, your business could go global as well.

About the Author: Claire Hansen works as a marketing communications program manager. She is inviting you to visit

erpsoftwareleads.com

to learn more about lead generation and appointment setting for the software industry.

Source:

isnare.com

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